Takumi Craftsmanship Takumi is an ancient Japanese concept that has the essence of artisan. At Lexus, while Takumi craftsmanship is about applying the subtlety of human touch to every aspect of our design and development Exhilarating Performance Exhilarating Performance is how we describe the unique sensation of Lexus. This can be from our vehicles, from a Lexus event or from experiencing our amazing Omotenashi. Brave design Brave is about being courageous and confident. At Lexus, brave with regard to design means constantly seeking exciting, bold and amazing outcomes – not just in vehicle design but also in our thinking and in our willingness to explore and pursue new ideas, concepts and ways of expressing ourselves. Imaginative technology Technology is integral to Lexus. Imaginative technology, however, is a primary focus of Lexus. Imaginative technology goes beyond the application of advanced technology. It is the result of using technological advancement as an inspiration for further innovation and development. It is the result of starting where others may end. Not satisfied with simply developing and innovating new technologies, we then use them to ignite our imagination for further applications and developments.
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